State Fair Success!
Posted Tuesday, September 29th, 2009 in News by mnsfa.Good Morning, September 14, 2009
On behalf of Len Busch Roses, I want to say thank you to all who participated this year at the Fair. I have heard nothing but positive remarks from all of you that I have talked to and am delighted that we were able to support this marketing event for the benefit of each of the 24 Florists who participated in the rotunda, all the Florists that entered the design competition, and all members of our growing Minnesota State Florists Association.
This was no small undertaking as Tom Johnson clearly informed us when we committed to doing it. Many hours of many peoples time went into preparation, set up, and maintenance of the event. Kym did a fantastic job of organizing it all and recruiting really committed people to get it all done. For that, my hat is off to you Kym - GREAT JOB! The way you carried the torch on this out of desire to support the industry is a model for us to take note of. Howard, your support to Kym to do so was wonderful and we all owe you a huge thank you as well.
As a significant contributor to the effort, my hope was that this event would serve as an example for what we can do as an industry when we work together. It was and now I am hopeful that it leads to more. We can do so much more if we work together than if we see each other as threats. We need to recognize that our real competition is all the things that can take the place of flowers. Flowers have been proven to reduce anxiety, increase joy, and provide huge smiles when received as gifts. Everyone’s home should have a place that has fresh flowers in it – ALL THE TIME. As a united organization we can leverage our talents, energy, and resources to find ways to make flowers a bigger part of consumers lives and grow our market – and we can do it with a limited budget if we tap our creativity as we did on this event. I was delighted to see all the unique ways each florist used the time they had in the rotunda to connect to consumers. As time went on at the, I was hearing of how One florist improved what they were planning to do from talking to each other. It was really fun to see what you all did. Everyone I spoke with, received emails, or phone calls from was really pleased with the what they got out of it. With ongoing effort and creativity, I am convinced that we can learn to reach more people and succeed at increasing the frequency of use of flowers.
We will continue to support the MNSFA. We believe a strong Florist organization will brighten the future of the floral industry in this market.
Thanks again – to ALL who put effort into this!
Pat Busch
Len Busch Roses